QVC has been working with The Royal British Legion since 2010 selling a range of poppy products, raising over £1million for the Legion.

QVC logoQVC sells a range of poppy products from designers such as Buckley London, Diamonique, Bill Skinner, Kipling and Lola Rose. The products are sold online at and on air during QVC’s dedicated Poppy Hour shows during the Remembrance period.  

Louise Ajdukiewicz,  Assistant Director of High Value Giving at the Legion, said “‘We are very proud to have been in partnership with QVC for  seven years.  QVC have raised over  over £1.5million for the charity which is an incredible achievement that we’re extremely grateful for. Their support makes a real difference in helping us continue our vital work providing care and support to all members of the British Armed Forces, past and present, and their families.”



Jo Lee, VP of Merchandise at QVC UK, said: “We’re incredibly proud to have raised over £1.5million for the charity. Our customers and employees have come to expect a QVC poppy range year after year. It really works for us as a company both in sales and engagement and has now become an integral part of the business calendar. We are extremely proud to support and are continuously looking at ways to broaden our range of poppy products in line with what our customers and employees have asked for.”