Limited Edition Dairy Milk Remembrance Bar Launched To Say Thank You

Cadbury is marking 100 years since the end of the First World War by releasing a limited edition Cadbury Dairy Milk Remembrance Bar in partnership with the Royal British Legion. Just as it did 100 years ago, Cadbury is playing its part in supporting those who have been affected by war. The 360g bar bears the same wrapper design as Cadbury Dairy Milk sold during the war but adorned with Poppies, which became a symbol of Remembrance after the First World War. From every bar sold, 30p will be donated to the Legion, supporting the British Armed Forces, veterans and their families. In addition to this financial contribution, Cadbury is supporting the Legion through a year-round calendar of fundraising events and activities.

Cadbury is also supporting the Legion’s Thank You movement. The campaign aims to thank all who served, sacrificed and changed our world during the First World War.  Cadbury will be sharing the remarkable stories of the First World War generation who shaped the world we live in today – including those of the Cadbury workforce who supported the war effort on the battlefield and the home front. This included the ‘Cadbury Angels’, women who took up roles within the business during war time and sent almost 30,000 care packages to men serving on the frontline. While more than 2,000 Cadbury employees joined the armed forces, many others provided critical care for injured soldiers through the Friends Ambulance Unit, established by Laurence Cadbury. Many of the wounded were brought back to Bournville where Cadbury properties were converted to hospitals.