Marks & Spencer

We are incredibly proud to partner with M&S once again this year. Working together since 2009 M&S has helped raise over £6m for the Legion and for many years they have welcomed our local volunteers to their stores to sell poppies raising additional vital funds for the Poppy Appeal. 


The Thank You Movement

To commemorate 100 years since the end of WW1, this year M&S are proud to join the Legion as a Thank You partner, recognising the extraordinary generation who lived through this period and shaped our world.

The Poppy Collection® 2018

M&S are again this year the exclusive high street retailer of our beautiful Poppy Collection® with all profits donated to the Legion which includes brooches, pins, earrings, lapel pin and cufflinks. Last year alone these products raised over £1m!

Since 2012, the Poppy Collection® on sale at M&S has raised almost £5m for the Legion. The 2018 range is now available to buy and features our iconic Poppy Collection® Sparkle Brooch. 

Products range from £3.50 - £45 and are available in stores and online on the M&S website. If you have any questions about The Poppy Collection® sold in M&S stores, take a look at our frequently asked questions

Sparks Card

We are delighted to be one of ten charity partners linked to the M&S Sparks Card, where M&S donate 1p to charity every time you shop using your card. Sparks members can choose the Legion as their charity of choice, over £390,000 has been donated to us through these 1p Sparks donations. 

You can sign up to the M&S Sparks Card online on the M&S website

Employee support

Teams of M&S employees have taken part in various fundraising events such as Pedal to Paris, the BMF Major Mudrun, London Marathon and Legion Challenge Cup, helping to raise over £280,000.

They also support us through volunteering during the Poppy Appeal such as Remembrance cross planting.

How M&S Funding Supports the Legion

All M&S funding now supports the Legion’s Admiral Nurse service. Last year, this paid for 4 Admiral Nurse services  that's 16 nurses, to directly support over 600 families. By working primarily with the carer offering information, support and therapeutic inventions these specialist nurses work to improve the lives of both beneficiaries suffering with dementia as well as their carers and families.

Supporting our Volunteers

Since 2013, M&S have also given over £100,000 of their gift cards to our uniformed Poppy Appeal volunteers, ensuring they can enjoy a tasty lunch when they’re out collecting donations.