AmazonSmile comes to the UK, helping customers support the Legion through donations from Amazon.

Each time customers shop at, Amazon will donate a percentage of the purchase price for millions of products at no additional cost to customers or the charities they select.

Legion supporters who visit will find the exact same Amazon they know and love. They’ll enjoy the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate a 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to the Legion as one of ten charities that customers can choose from. The more customers use, the more we will receive in donations from Amazon.

“We’re offering a simple way for customers to support good causes, ahead of the busiest shopping period of the year,” said Doug Gurr, UK Country Manager, Amazon.

“We are proud to be a beneficiary of AmazonSmile and offer Amazon customers a simple and regular way to support us,” added Ben France, Head of Corporate Partnerships for The Royal British Legion.

“The Legion’s work is made possible thanks to the public’s generous support and the money raised from customers using AmazonSmile will help us provide hope and support to the Armed Forces community, wherever it’s needed.”

To use AmazonSmile, customers simply need to start their shopping at, and choose us as their charity of choice. The Legion will then receive donations from Amazon based on a percentage of the shipped order total. For more information about how you can support good causes through your Amazon purchases, visit